Promotional Items
Audience Research and Benefits
Twister: Bringing The Summer Whatever The Weather
A worldwide guerrilla marketing campaign that positions Twister as no longer just an ice cream exclusively for kids. An OOH experience with real impact, the Twister pop up sports dome is an instagramable delight. Enabling the 16-18 year old target demographic to rediscover their childhood favourite while aligning seamlessly with Unilever’s commitment to ‘market responsibly for children’. Encouraging young adults to get active ‘whatever the weather’. Showcasing the playful personality of Twister and utilising its recognisable colour scheme, the campaign capitalises on teenagers love for freebies to promote Twister and drive social media engagement. Rain or shine its Twister time!
